ANTIGUA AND BARBUDA READY FOR SUMMER OF CRICKET WITH 'Be' Campaign Launch

Grab your conch shells, horns and whistles, excitement is building for major cricketing events set to take place in the twin-island paradise of Antigua and Barbuda this summer.

In its latest innovative marketing campaign, ‘Be’, the Antigua and Barbuda Tourism Authority is wooing cricket fans and inviting them to immerse themselves in the atmosphere of the game in Antigua and Barbuda.

The campaign rolls-out this month, with a "Be" video tailored specifically for cricket fans, as Antigua and Barbuda known for its rich cricketing culture readies for a summer of fantastic cricket.

"You’ve got to Be Here!", exclaims noted batsman Sir Richie Richardson, a West Indies cricketing legend and one of the country’s cricketing knights, during the “Be” campaign video as he extends a warm invitation to all to experience, the cricketing action, soak up the ‘cricket carnival’ atmosphere Antigua and Barbuda is famed for and “be a part of the game” in his homeland.

Antigua and Barbuda astronaut Keisha Schahaff, the first person in the world to go to space with her daughter, also makes an appearance in the video that plays on elements of the "Out of this World” ICC T20 Men’s Cricket World Cup Campaign. The ICC T20 Men’s Cricket World Cup comes to Antigua this June.

The ICC Men’s T20 World Cup isn’t the only prestigious cricket tournament coming to Antigua and Barbuda this year. The FairBreak T2O Challenge will celebrate Women’s Cricket in July. Then, from August 28 – October 6 the 2024 Republic Bank Caribbean Premier League (CPL24) will take place across the Caribbean, with key matches in Antigua, the birthplace of ‘party cricket’. In November, England’s Men’s Cricket will once again tour the West Indies for a white ball series, with fixtures and matches across Antigua and the Caribbean.

For more information on cricketing events in Antigua and Barbuda, go to visitantiguabarbuda.com/sports #BeInIt #LoveAntiguaBarbuda #AntiguaandBarbuda